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Paraíba Paradise

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Le Petit Paradis Pousada in Joao Pessoa

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Training in English and Food Safety to Improve Brazil’s Tourism Appeal

August 30th, 2009

The project Paths of Flavor (Caminhos do Sabor), promoted by the Brazilian Ministry of Tourism in partnership with the Brazilian Association of Bars and Restaurants (Abrasel), is betting on the improvement of business management and on providing training to out-of-home food industry professionals.

The goal is to increase the competitiveness of Brazilian tourist destinations . So far, eight destinations have already undergone training, and another 33, in 23 different states plus the Federal District, are receiving training. The goal is to target 55 destinations and train 11,000 people by 2011.

Aside from entrepreneurial training, the project also focuses on involving the public sector, businessman and the civil society in order to establish a governance group that will increase the competitiveness of destinations and add value to typical regional foods.

To businessman José Lyra, 50 years old, who owns restaurant Canoa dos Camarões, at Manaíra beach, in the city of João Pessoa (capital of the state of Paraíba), since 2004, the project is a great opportunity to prepare for a market that is growing, and cater to increasingly demanding consumers. (more…)


In eight years Paraíba has 100 politicians removed

August 30th, 2009

Cassio Cunha Lima

About 100 politicians in Paraiba - mayors, deputy mayors, the governor, deputy and federal deputy - had their seats revoked in the last eight years for electoral corruption, vote buying, abuse of political power, abuse of economic power, infidelity and party administrative misconduct, among other crimes.

The impeachment happened in the counties, the Regional Electoral Court, the Superior Electoral Court and Court of Paraíba.

Not to mention all the rejections that occurred in the State Court of Audit on grounds of misuse of public money, issuing invoices cold, conducting fraudulent bidding, contracting “ghost” companies does not apply constitutional limits in health and education, as well as non-compliance with the Fiscal Responsibility Law (LRF). (more…)


Newsletter

August 13th, 2009

Paraiba Paradise Newsletter

7th of June get-together at BoraBora

Well, despite the late change of venue the meeting was very well attended. Over 90 guests turning up, including a lot of new people. Everyone commented on the good food which was very reasonably priced.

The pictures from this event will be available on the new site which is being tested now and will be on-line with-in the next two week

(more…)


Meet the New Breed

August 9th, 2009

Meet the business leaders and bright sparks making waves in Brazil and beyond

Roger Agnelli

Roger Agnelli is one of a new breed of ambitious Brazilian businessmen determined to take their place on the world stage.

As head of the former state-owned mining group Vale, Agnelli is already a powerful player. Vale is the largest mining company in Brazil, the world’s leading producer of iron ore and its second-largest miner overall, after BHP Billiton.

But if the 48-year-old former investment banker pulls off his latest move - a $90bn bid for Anglo-Swiss rival Xstrata, Vale would be catapulted right to the top of the world league.

Agnelli’s move on Xstrata has divided opinion in Brazil. While many are delighted to see a Brazilian company making such waves in the global M&A market, others fear that such a massive move overseas would divert Vale’s resources away from Brazil.

The company needs to be sensitive to opinion back home - under terms of its privatisation just over 10 years ago, the Brazilian government retains powers to veto any deals it deems against the national interest. (more…)


Land of Contrasts

August 9th, 2009

Brazil is enjoying high employment, low inflation and steady economic growth. But that comes with vast social and environmental problems. Rory Carroll reports

Picture Brazilian exuberance and odds are you are not thinking economics. This, after all, is the land of carnival.

But picture this: a country where investment inflows are running at record levels, where exports of everything from soy to biofuels are surging and where the incomes of rich and poor alike are rising and driving a consumer boom.

Not quite as attention-grabbing as a beauty queen wearing just a smile and a feather, granted, but it adds up to a striking conclusion. Brazil, best known for soccer, samba and sensuality, has become a serious economic player.

After decades of ruinous boom and bust, South America’s giant appears to have entered a new phase of sustainable expansion that could finally unlock the country’s vast potential.

“Brazil is in a very positive moment, though we still have many things to do,” says Fernando Henrique Cardoso, the former president widely credited with turning things around. If the country stays on track Cardoso thinks it could emulate Spain’s belated, impressive development.

The figures range from good to spectacular: 1.4m jobs created each year; over $100bn in foreign exchange reserves (which exceed the external debt and make Brazil an international creditor); 4.7% inflation, which is tame by Brazilian standards; 4% economic growth, a slight closing of the gap with China. Oh, and last year the stock market zoomed up 60%. (more…)


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