The Economist. the British group who publishes a business magazine of the same name, is going to promote, on October 21st, The Economist’s Brazil Summit, a conference in which existing business opportunities in the country will be among the key subject matters. The meeting will happen in São Paulo, in southeastern Brazil.
“We chose Brazil because of the potential that its market has shown. We believe that a large share of multinational companies tend to be based in the country, and nearly 50% of the 100 largest ‘multi-Latin companies’ are based in Brazil as well,” said the Marketing and Communications director of The Economist Group for Latin America and the Caribbean, Adrian Garcia-Aranyos.
In addition to discussing opportunities in the country, the forum should tackle issues such as the shift in the international scenario after the financial crisis, the comparison between large emerging countries as engines for global growth, the role of Latin America in a new world order, Brazilian education, consolidation of the financial and capital markets in the country, and the perspectives for Brazil up to 20
According to the evaluation of the Economist Group, emerging markets remain an important source of growth for the world economy, and Brazil’s resistance to the effects of the crisis will be put to the test this year and in the next year. “The opportunities in Brazil are there to be seized by those who are well-informed, up-to-date and ready to take action,” says a release issued by the group. (more…)
The project Paths of Flavor (Caminhos do Sabor), promoted by the Brazilian Ministry of Tourism in partnership with the Brazilian Association of Bars and Restaurants (Abrasel), is betting on the improvement of business management and on providing training to out-of-home food industry professionals.
The goal is to increase the competitiveness of Brazilian tourist destinations . So far, eight destinations have already undergone training, and another 33, in 23 different states plus the Federal District, are receiving training. The goal is to target 55 destinations and train 11,000 people by 2011.
Aside from entrepreneurial training, the project also focuses on involving the public sector, businessman and the civil society in order to establish a governance group that will increase the competitiveness of destinations and add value to typical regional foods.
To businessman José Lyra, 50 years old, who owns restaurant Canoa dos Camarões, at Manaíra beach, in the city of João Pessoa (capital of the state of Paraíba), since 2004, the project is a great opportunity to prepare for a market that is growing, and cater to increasingly demanding consumers. (more…)
